ABOUT US
experience
20+ years experience in multiple sectors
Full media competence
Consumer journey comprehension
​
Insight-led strategy
​
Media execution for varied response mechanisms
​
​
Skills
Acquisition strategy & planning
Data-led decision making
Test & learn growth plans
Budget setting
Measurement planning
benefits
Fill knowledge gap
Independent
Media-neutral
Tailored services
​
Read below to find out about THE FOUNDERs AND why OUR CONSULTANCY IS RIGHT FOR YOU.
Lisa McDermott
Lisa is a seasoned marketer with over thirteen years in this dynamic industry, passionate about collaborating with clients to craft smart, solution-driven strategies.
Lisa started her career with a particular focus on acquisition; planning and buying media campaigns across all media channels, analysing the data to improve campaign performance, and setting new strategic directions to improve results. Through the years she has gained clients whose focus is on plugging a leaky bucket by working with them on their retention strategy, whether that be with data insight, CRM planning or technological improvements.
​
Due to her experience her approach is always holistic, helping clients get better results by building strategies that deliver the acquisition of the right customers, to improve lifetime value and stronger retention.
Friendly and dedicated, Lisa's the partner you want on your team.
Ed McDermotT
Ed has a knack for nurturing the UK's fastest growing brands with a personal touch. His passion for strategic planning goes beyond the basics – he truly understands the heartbeat of marketing and its impact on growing a business.
Delving deep, Ed's the type of planner who finds those golden nuggets of insight about consumers and market trends. He believes every pound spent should work as hard as possible, and he's dedicated to guiding brands toward the investments that really pay off.
More than just a skilled professional, Ed's the friendly, go-to person who's always ready to roll up his sleeves and hit the ground running
